Fable field guides

Do the research yourself.
Know when to outsource it.

Specific, practical guides for the decisions behind a launch, a position, or an outbound campaign. Each one gives you a usable process—not a list of vague tips.

Competitor research · 11 min read

How to do a competitor teardown (with a free template)

Turn competitor pages, pricing, proof, and customer objections into a focused positioning decision. Includes a copyable evidence table and scoring rubric.

Read the teardown guide
Market validation · 10 min read

Market research before launching: a go/no-go checklist

A lightweight way to test the customer, problem, buying trigger, alternatives, access, and economics before you commit to a build.

Use the launch checklist
B2B outbound · 12 min read

How to build a qualified lead list for B2B outreach

Define a researchable ICP, find observable reasons to buy, verify each account, and produce a list your sales message can actually use.

Build a better lead list
Local services · 10 min read

Competitor analysis for local service businesses

A practical audit for cleaners, dentists, trades, clinics, and agencies: compare visibility, offer, trust, response path, and customer experience.

Run the local audit
Buying research · 9 min read

AI vs. human market research: what you actually get for $5

A plain-English comparison of DIY AI, fixed-scope AI research, freelance analysts, and research firms—including the limits that matter.

Compare the options
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